Markup Calculator

The Markup Calculator helps businesses determine the selling price of products based on cost and desired profit margin. It calculates markup percentage, selling price, and profit amount — essential tools for retail pricing, wholesale calculations, and profit planning.

How the Formula Works

Selling Price = Cost × (1 + Markup% ÷ 100). Markup% = ((Selling Price − Cost) ÷ Cost) × 100.

How to Use This Calculator

  1. Enter the cost price
  2. Enter desired markup percentage
  3. View selling price and profit

Tips & Best Practices

  • Know the difference between markup and margin — they're not the same
  • Industry-standard markups vary: groceries 5–15%, clothing 50–100%, restaurants 200–300%
  • Factor in overhead costs (rent, utilities, labor) when setting markup, not just product cost

Important Limitations

  • Does not account for overhead, operating costs, or market pricing pressure
  • Optimal markup depends on industry, competition, and customer willingness to pay
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